At hiiyoga, our mission is simple: to provide fitness tools that truly work. We design products that deliver maximum results in the shortest possible time, with all of our solutions—like hiiyoga and hiiyoga—requiring just 1 minute of use a day.

Our flagship product, hiiyoga (hiiyoga), has been a global fitness sensation for over 20 years. It has become a household name, with an estimated 1 in 4 women over 40 in Japan owning a Leg Magic. From heads of state to politicians, sports stars, and celebrities across the U.S., Japan, and Europe, Neil’s innovative fitness inventions have transformed lives, making exercise simple, effective, and accessible to all.